Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

You’ll Kick Yourself If You Don’t Take Advantage of These Postal Incentives

Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.

Topics: direct mail print marketing variable data printing QR Code

5 Ways that Print Marketing Beats Digital Marketing

1. Print gets delivered where you want.

Everyone has a mailing address. Whether your target list is for current customers only, or for warm prospects, or you’re purchasing or renting a new list, you know where your printed pieces are going. The mail has to be delivered. Compare that with an email campaign. No matter how clever the content, how valuable the offer, how cool the HTML design, your email to prospects has a good chance of being caught in a spam filter, deleted or just overlooked.

Topics: direct mail print marketing variable data printing print is not dead

Smart Marketers Choose Printers with Muscle

All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.

Topics: fulfillment direct mail variable data printing web to print

It’s 2013. Why Should I Bother with Print?

Like uttering a barely audible password at a ‘20s speakeasy, some marketers talk in whispers when they bring up the notion of using printed materials in a campaign. Digital marketers can’t conceive of the value of print: why take the time to manufacture something, when I can create web, email, and mobile campaigns fairly quickly? Besides, isn’t print expensive?

Topics: print on demand variable data printing integrated marketing campaign