Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

It’s 2013. Why Should I Bother with Print?

Like uttering a barely audible password at a ‘20s speakeasy, some marketers talk in whispers when they bring up the notion of using printed materials in a campaign. Digital marketers can’t conceive of the value of print: why take the time to manufacture something, when I can create web, email, and mobile campaigns fairly quickly? Besides, isn’t print expensive?

Topics: print on demand variable data printing integrated marketing campaign