Steve Friar, on Wed, Jun 17, 2015 @ 09:00 AM
“Do you want to print your brochure in 4 color?” “No, I want to use all the colors.”
This exchange between a print expert and a tech company CEO took place a few years ago. It points out that what may be a common term for a printer isn’t necessarily common to a customer.
Steve Friar, on Wed, Jan 14, 2015 @ 09:30 AM
When people talk about printing, they usually focus on the front end of the process – the design, the size, the format, the colors (like 4C and PMS colors), the paper, and the printing itself – digital, offset, and screen, to name just three.
But let’s not forget the “back end” of the process – the stuff that happens to a print job after it comes off the press.
Post-press operations are a combination of binding and finishing.
Steve Friar, on Fri, Dec 19, 2014 @ 03:09 PM
For whatever reason, printers seem to get blamed for all kinds of printing bloopers. We’re all familiar with the phrase “printing mistake” or “printer’s error” in news stories about embarrassing or expensive printed mistakes. It somehow always boils down to the printer, regardless of who else might have handled the job.
Steve Friar, on Wed, Jul 02, 2014 @ 11:39 AM
Remember the scene in the rock music mockumentary, “This Is Spinal Tap,” where the Stonehenge model built for the concert stage as a prop turned out to be 18 inches high instead of the intended 18 feet (thus turning the group into a laughingstock)? It was traced back to a bad spec written on a napkin.
Steve Friar, on Wed, Jun 04, 2014 @ 12:19 PM
More and more marketers find themselves slipping into the role of print buyer from time to time. Maybe it’s not a huge part of your job, but when someone assigns you the task of getting something printed, you should be prepared.
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
Steve Friar, on Tue, Mar 18, 2014 @ 02:55 PM
Only a printing firm that has your best interest at heart will tell you how to control your costs when you’re starting a new print project. OK, we admit it: guilty as charged! We can’t stand to see marketers reckless when it comes to printing. We’re happy to give you these tips.
