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OnFulfillment Blog | Marketing Asset Management

You Can't Outsource Yourself

You likely outsource your graphic design, your web development, your marketing automation system support, and maybe even your PR function.  But there’s one thing  you just can’t outsource—yourself.

Most companies are already managing physical marketing assets, such as printed collateral, sales sheets, booth and event materials, and branded promotional items.  These physical materials are likely being managed by various marketing team members.  Outsourcing your physical marketing materials can lead to tremendous benefits in saved time and increased revenue.

Topics: Print On Demand Print Marketing Marketing Asset Management Promotional Swag

Two Ways Marketers Can Cut Their UPS or FedEx Bill by Thousands

As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping.  [Ok, yes we said it, we said the 'new normal'.  And, yes, we know it's a huge cliché.  But it's hard to find another way to describe our current marketing environment.]

We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees.

If your marketing plan includes delivering promotional products to

  • engage virtual event attendees
  • drive prospect meetings
  • make webinars more interactive and fun
  • thank loyal customers
  • reward or engage hard-working employees
  • celebrate company milestones

And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs. 

Topics: Print Marketing Event Marketing Materials Global Fulfillment Print Fulfillment Marketing Asset Management

2 Portals, 1 Vendor = Maximum Efficiency for B2B2C Firms

If your company sells products and services to consumers through an external sales channel, your marketing team may be working twice as hard as it needs to. And doing so inefficiently.

Here’s where a two-portal solution can help your bottom line while streamlining the marketing and fulfillment functions.

Topics: Event Marketing Materials Global Fulfillment Print Fulfillment Marketing Asset Management Kit Assembly

Creating Your Event Collateral Shouldn’t Be Like Wrestling an Alligator

If you answer, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.
  • When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
  • Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
  • At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?
Topics: Direct Mail Print Marketing Event Marketing Materials Print Fulfillment Marketing Asset Management Promotional Swag

Dear Marketing, Where in the World Are Those Sales Materials?

Dear Marketing,

We just wasted 45 minutes scouring the company’s site and Intranet site, looking for the sales brochure on our latest launch. It was agonizing. This is happening all the time now, so we had to address it.

We’re on the verge of losing a huge prospect we’ve been courting for weeks. All because we can’t get our hands on the materials we’ve been promising them. For the love of God, please help!

For the sake of all of us in Sales, we’re begging you to find a better way to get us our sales materials. We need to have 24/7 access, regardless of where we are.

Topics: Global Fulfillment Marketing Asset Management