Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

You Can't Outsource Yourself

You likely outsource your graphic design, your web development, your marketing automation system support, and maybe even your PR function.  But there’s one thing  you just can’t outsource—yourself.

Most companies are already managing physical marketing assets, such as printed collateral, sales sheets, booth and event materials, and branded promotional items.  These physical materials are likely being managed by various marketing team members.  Outsourcing your physical marketing materials can lead to tremendous benefits in saved time and increased revenue.

Topics: print marketing marketing portal marketing asset management web to print online portal digital asset management marketing promotional products

2 Portals, 1 Vendor = Maximum Efficiency for B2B2C Firms

If your company sells products and services to consumers through an external sales channel, your marketing team may be working twice as hard as it needs to. And doing so inefficiently.

Here’s where a two-portal solution can help your bottom line while streamlining the marketing and fulfillment functions.

Topics: marketing portal channel marketing marketing B2B2C

Content Marketing for Your Ecommerce Store: Start Here!

Marketing for your ecommerce store is a given – because your products won’t sell themselves.

Topics: marketing ecommerce

The Beating Heart of Content Marketing

The phrase “content marketing” is on every marketer’s tongue. Author and master “Marketeer” Seth Godin stated in 2008 that it’s “all the marketing’s that left.” There’s a terrific post by Joe Pulizzi of CMI (Content Marketing Institute) that covers several important points made by Godin during a teleseminar (beam me up!) he’d just attended back then, which also featured David Meerman Scott and Michael Port. They discussed the concept of content marketing.

Topics: marketing content marketing