Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

6 Fun Ways to Thank Your Team

In-person holiday parties have been cancelled this year. And so you may be wondering, “How can I create connection with my team, make everyone feel appreciated, and create some fun without a ‘real’ holiday party?”

Topics: integrated marketing campaign promotional products employee engagement

Two Ways Marketers Can Cut Their UPS or FedEx Bill by Thousands

As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping.  [Ok, yes we said it, we said the 'new normal'.  And, yes, we know it's a huge cliché.  But its hard to find another way to describe our current marketing environment.]

We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees. 

If your marketing plan includes delivering promotional products to

  • engage virtual event attendees
  • drive prospect meetings
  • make webinars more interactive and fun
  • thank loyal customers
  • reward or engage hard-working employees
  • celebrate company milestones

And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs. 

Topics: fulfillment direct mail integrated marketing campaign promotional products

What Is an Integrated Print & Web Campaign? [Part 3]

This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  Read Part 1 and Part 2.

Topics: direct mail integrated marketing campaign

What Is an Integrated Print and Web Campaign? [Part 2]

This is the second in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  You can also read part 1 here.

Step 2: Add PURLs, QR Codes, or Other Tracking Software

If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.

Topics: direct mail integrated marketing campaign

4 Handy Tips for Making Your QR Code a Success

More and more marketers are using QR codes on their direct mail campaigns. And why not? These little black-and-white (for the most part) squares of code are cool. They make print interactive. They open up the possibilities of sharing sites and sounds (sorry, bad pun) that a static printed piece can’t do on its own.

Topics: print direct mail integrated marketing campaign QR Code

It’s 2013. Why Should I Bother with Print?

Like uttering a barely audible password at a ‘20s speakeasy, some marketers talk in whispers when they bring up the notion of using printed materials in a campaign. Digital marketers can’t conceive of the value of print: why take the time to manufacture something, when I can create web, email, and mobile campaigns fairly quickly? Besides, isn’t print expensive?

Topics: print on demand variable data printing integrated marketing campaign