Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping.  [Ok, yes we said it, we said the 'new normal'.  And, yes, we know it's a huge cliché.  But its hard to find another way to describe our current marketing environment.]

We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees. 

If your marketing plan includes delivering promotional products to

• engage virtual event attendees
• drive prospect meetings
• make webinars more interactive and fun
• thank loyal customers
• reward or engage hard-working employees
• celebrate company milestones

And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs. 

This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  Read Part 1 and Part 2.

This is the second in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  You can also read part 1 here.

Step 2: Add PURLs, QR Codes, or Other Tracking Software

If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.