Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Two Ways Marketers Can Cut Their UPS or FedEx Bill by Thousands

As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping.  [Ok, yes we said it, we said the 'new normal'.  And, yes, we know it's a huge cliché.  But its hard to find another way to describe our current marketing environment.]

We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees. 

If your marketing plan includes delivering promotional products to

  • engage virtual event attendees
  • drive prospect meetings
  • make webinars more interactive and fun
  • thank loyal customers
  • reward or engage hard-working employees
  • celebrate company milestones

And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs. 

Topics: fulfillment direct mail integrated marketing campaign promotional products

Can Your Fulfillment Partner Integrate with Your Shopping Cart?

If you’re an online merchant, your web site’s tools are critical. How customers process their purchases is a significant concern. This step must be easy, intuitive, and seamless. That's just for starters.

Topics: fulfillment ecommerce

For the Love of Fulfillment: What’s It All About?

“Fulfillment” is a funny word. When you hear it, you might picture something soothing that relates to personal fulfillment – anything that brings you closer to complete happiness. (Can we get an “Om…..”?)

But “order fulfillment” is a whole other story. In commerce, it describes a company, department or service that processes orders for products and delivers them.

If you’re the one placing an order, and the company providing this service gets it right, you get what you ordered when you expect it, and it’s in pristine shape.

Some might say that’s also a kind of “complete happiness.” For sure, if you don’t get what you’ve ordered, or get it too late, or it’s damaged, it’s often a complete nightmare. 

Topics: fulfillment

Your Commercial Printer Will See You Now. Say “Aah.”

Marketers are skeptical about sharing too much information with their service providers. We get it. We know you have budget guidelines and other proprietary information about your business that should be held close to the vest.

Topics: fulfillment print marketing commercial printer

3 Postal Work-Sharing Terms Every Marketer Should Know

USPS rates are going up. Again. First-class rates will go up on January 26, 2014. Key pricing, according to the USPS web site, will be as follows:

Topics: fulfillment direct mail

10 Questions to Ask Yourself Before Hiring Any Printer

As a marketer, you’re probably being wooed by commercial print reps every week. They all promise to put customers first. They all profess to have state-of-the-art equipment. They all vow to have competitive pricing.

Topics: print print on demand fulfillment

Smart Marketers Choose Printers with Muscle

All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.

Topics: fulfillment direct mail variable data printing web to print

OnFulfillment Customers Helping Customers

Our favorite kind of customer or potential customer at OnFulfillment is one that wants to take advantage of all the resources that we have to offer. These are not just our technology, experience and global facilities, but our 80 plus customers and their willingness to share best practices with our other customers. Of course, this would not be the case if they are competitors! But our customers sharing ideas with each other has tremendous benefits.

Topics: fulfillment customer success