Steve Friar, on Thu, Oct 17, 2013 @ 01:02 PM
Steve Friar, on Tue, Oct 08, 2013 @ 02:22 PM
If you’re participating at an upcoming event where you hope to meet and attract top prospects, use every available marketing tool to help drive your success there. Event participation is pricey, what with the cost of exhibiting, travel expenses, staff time spent out of the office and on the show floor, entertaining customers, and outfitting your booth or display table.
Steve Friar, on Thu, Oct 03, 2013 @ 12:09 PM
Event marketers wear many hats. Their job runs the gamut from overall event marketing strategy, creative and design, managing content and speakers, promotion to drive attendance, event logistics and general herding of cats! In addition, in recent years they’ve also had to become experts on new technologies and apps to manage their events, and the ins and outs of social media for event promotion.
Steve Friar, on Mon, Sep 09, 2013 @ 12:41 PM