Steve Friar, on Fri, May 14, 2021 @ 02:27 PM
Steve Friar, on Tue, Mar 17, 2020 @ 10:45 AM
The events of the last several weeks have left event marketing teams totally gobsmacked. Events that you’ve spent hundreds or thousands of hours preparing for have been canceled or postponed. Or you are now scrambling to deliver a stellar event virtually - all while working from home!
Steve Friar, on Thu, Feb 20, 2020 @ 09:09 AM
So the head of corporate sales put you in charge of managing events nationwide, and this year you’re looking at 400+ shows coast to coast. 🙄
Forget the fact you thought your new degree in marketing would launch your career in brand management. But how did you end up spending your Fridays chasing multiple vendors for booth banners, signage, pop-up displays, and promotional materials?
Truth is, most marketing professionals lack the background in (and desire for) vendor management. They’re not familiar with sourcing commercial print, packaging, promotional products, or fulfillment services. It’s a responsibility wrapped around a million tiny details. Things can go haywire very quickly.
Prior to working with Onfulfillment, one client spent much of her Fridays running between two buildings, filling orders for different salespeople.
Steve Friar, on Thu, Jan 09, 2020 @ 08:00 AM
When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?
If you’ve answered, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.
Steve Friar, on Wed, May 01, 2019 @ 09:13 AM
A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.
There’s one way to make these logistical headaches disappear: let your Marketing Portal handle this work for you.
Steve Friar, on Thu, Oct 11, 2018 @ 12:18 PM
Like milk & cookies, like peanut butter and jelly, like green eggs & ham – somethings are just better together. Combining your traditional print-on-demand marketing resource center (MRC) with the capability to warehouse and fulfill the physical materials needed for events is a no brainer.
Steve Friar, on Tue, Aug 14, 2018 @ 09:30 AM
When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.
Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths? Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.
Are you planning to exhibit for the first time at this year’s Dreamforce in San Francisco? Well then, get ready, get set, and go prepared.
Dreamforce is right around the corner. This year’s technology show, hosted by Salesforce, runs from September 15 – 18th. It’s just about the best opportunity for tech vendors to showcase their stuff. Expect to be wowed: there will be well over 100,000 attendees this year.
Don’t be so quick to conclude that QR codes (Quick Response codes) are fading away. Just the opposite: these days, companies are concocting all sorts of creative applications for these data-filled little squares that you see printed everywhere.