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OnFulfillment Blog | Direct Mail

For the Love of Fulfillment: What’s It All About?

“Fulfillment” is a funny word. When you hear it, you might picture something soothing that relates to personal fulfillment – anything that brings you closer to complete happiness. (Can we get an “Om…..”?)

But “order fulfillment” is a whole other story. In commerce, it describes a company, department or service that processes orders for products and delivers them.

If you’re the one placing an order, and the company providing this service gets it right, you get what you ordered when you expect it, and it’s in pristine shape.

Some might say that’s also a kind of “complete happiness.” For sure, if you don’t get what you’ve ordered, or get it too late, or it’s damaged, it’s often a complete nightmare. 

Topics: Direct Mail Print Fulfillment Marketing Asset Management

3 Considerations When Pivoting to Ebooks for Customer Training

For our training clients, ebooks are now an absolute must in this current work-from-home environment. But beyond the necessity of our current situation, the pivot to virtual classrooms and ebooks can have a long term positive impact on your training business.

For example, ebooks allow information to be shared more easily and encourage collaboration. They can be considerably less expensive than printed courseware. And ebooks remove the issue of wasting printed materials that are obsolete.

Topics: Direct Mail Event Marketing Materials Courseware

Customer Engagement Ideas When Your Events Are Canceled

The events of the last several weeks have left event marketing teams totally gobsmacked. Events that you’ve spent hundreds or thousands of hours preparing for have been canceled or postponed. Or you are now scrambling to deliver a stellar event virtually - all while working from home!  

Topics: Direct Mail Print Marketing Event Marketing Materials Promotional Swag Kit Assembly

Creating Your Event Collateral Shouldn’t Be Like Wrestling an Alligator

If you answer, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.
  • When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
  • Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
  • At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?
Topics: Direct Mail Print Marketing Event Marketing Materials Print Fulfillment Marketing Asset Management Promotional Swag

Earn the Love of Your Event Managers With Your Marketing Portal

A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: let your Marketing Portal handle this work for you.

Topics: Direct Mail Print Marketing Event Marketing Materials Print Fulfillment Marketing Asset Management