Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Steve Friar

Steve Friar

Steve is President and founder of OnFulfillment.

Recent Posts by Steve Friar:

Two Ways Marketers Can Cut Their UPS or FedEx Bill by Thousands

As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping.  [Ok, yes we said it, we said the 'new normal'.  And, yes, we know it's a huge cliché.  But its hard to find another way to describe our current marketing environment.]

We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees. 

If your marketing plan includes delivering promotional products to

  • engage virtual event attendees
  • drive prospect meetings
  • make webinars more interactive and fun
  • thank loyal customers
  • reward or engage hard-working employees
  • celebrate company milestones

And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs. 

Topics: fulfillment direct mail integrated marketing campaign promotional products

3 Considerations When Pivoting to Ebooks for Customer Training

For our training clients, ebooks are now an absolute must in this current work-from-home environment. But beyond the necessity of our current situation, the pivot to virtual classrooms and ebooks can have a long term positive impact on your training business.

For example, ebooks allow information to be shared more easily and encourage collaboration. They can be considerably less expensive than printed courseware. And ebooks remove the issue of wasting printed materials that are obsolete.

Topics: global training fulfillment training materials ebook

Customer Engagement Ideas When Your Events Are Canceled

The events of the last several weeks have left event marketing teams totally gobsmacked. Events that you’ve spent hundreds or thousands of hours preparing for have been canceled or postponed. Or you are now scrambling to deliver a stellar event virtually - all while working from home!  

Topics: tradeshow tips event marketing

Event Management Got You Running Ragged? Vendor Consolidation Is Key

So the head of corporate sales put you in charge of managing events nationwide, and this year you’re looking at 400+ shows coast to coast. 🙄

Forget the fact you thought your new degree in marketing would launch your career in brand management. But how did you end up spending your Fridays chasing multiple vendors for booth banners, signage, pop-up displays, and promotional materials?

Truth is, most marketing professionals lack the background in (and desire for) vendor management. They’re not familiar with sourcing commercial print, packaging, promotional products, or fulfillment services. It’s a responsibility wrapped around a million tiny details. Things can go haywire very quickly.

Prior to working with Onfulfillment, one client spent much of her Fridays running between two buildings, filling orders for different salespeople.

Topics: tradeshow tips marketing portal event marketing

2 Portals, 1 Vendor = Maximum Efficiency for B2B2C Firms

If your company sells products and services to consumers through an external sales channel, your marketing team may be working twice as hard as it needs to. And doing so inefficiently.

Here’s where a two-portal solution can help your bottom line while streamlining the marketing and fulfillment functions.

Topics: marketing portal channel marketing marketing B2B2C

Creating Your Event Collateral Shouldn’t Be Like Wrestling an Alligator

When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?

Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?

At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

If you’ve answered, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.

Topics: tradeshow tips marketing portal event marketing

Dear Marketing, Where in the World Are Those Sales Materials?

Dear Marketing,

We just wasted 45 minutes scouring the company’s site and Intranet site, looking for the sales brochure on our latest launch. It was agonizing. This is happening all the time now, so we had to address it.

We’re on the verge of losing a huge prospect we’ve been courting for weeks. All because we can’t get our hands on the materials we’ve been promising them. For the love of God, please help!

For the sake of all of us in Sales, we’re BEGGING you to find a better way to get us our sales materials. We need to have 24/7 access, regardless of where we are.

Topics: marketing portal marketing asset management

Earn the Love of Your Event Managers With Your Marketing Portal

A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: let your Marketing Portal handle this work for you.

Topics: tradeshow tips event marketing

Better Together: MRC + Fulfillment for Better Event Management

Like milk & cookies, like peanut butter and jelly, like green eggs & ham – somethings are just better together.  Combining your traditional print-on-demand marketing resource center (MRC) with the capability to warehouse and fulfill the physical materials needed for events is a no brainer. 

Topics: tradeshow tips event marketing

Direct Mail Best Practices Part 7 - Tracking Your Campaign

Today’s post is the final one in our series on Direct Mail Best Practices. Hopefully, you’ve been following along all these weeks! So far in this series, we’ve covered the list, the message, the creative, the Call to Action (CTA), the printing/mailing, and the integration. That brings us to a very important element that all marketers care about: the tracking.

Topics: direct mail print marketing