Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog
Steve Friar

Steve Friar

Steve is President and founder of OnFulfillment.

Recent Posts by Steve Friar:

The Secret to Solving Your Marketing Fulfillment Challenges

On the surface, shipping and fulfillment may seem like a pretty straightforward process. You package your product, stick a label on it and then send it off to your customers or employees. In reality, this critical component of the supply chain can become incredibly challenging and costly. Fortunately, there is a solution and it’s much easier and more affordable than you may think.

Topics: Global Fulfillment Print Fulfillment Kit Assembly

You Can't Outsource Yourself

You likely outsource your graphic design, your web development, your marketing automation system support, and maybe even your PR function.  But there’s one thing  you just can’t outsource—yourself.

Most companies are already managing physical marketing assets, such as printed collateral, sales sheets, booth and event materials, and branded promotional items.  These physical materials are likely being managed by various marketing team members.  Outsourcing your physical marketing materials can lead to tremendous benefits in saved time and increased revenue.

Topics: Print On Demand Print Marketing Marketing Asset Management Promotional Swag

6 Fun Ways to Thank Your Team

In-person holiday parties have been cancelled this year. And so you may be wondering, “How can I create connection with my team, make everyone feel appreciated, and create some fun without a ‘real’ holiday party?”

Topics: Print Fulfillment Promotional Swag Kit Assembly

Two Ways Marketers Can Cut Their UPS or FedEx Bill by Thousands

As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping.  [Ok, yes we said it, we said the 'new normal'.  And, yes, we know it's a huge cliché.  But it's hard to find another way to describe our current marketing environment.]

We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees.

If your marketing plan includes delivering promotional products to

  • engage virtual event attendees
  • drive prospect meetings
  • make webinars more interactive and fun
  • thank loyal customers
  • reward or engage hard-working employees
  • celebrate company milestones

And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs. 

Topics: Print Marketing Event Marketing Materials Global Fulfillment Print Fulfillment Marketing Asset Management

3 Considerations When Pivoting to Ebooks for Customer Training

For our training clients, ebooks are now an absolute must in this current work-from-home environment. But beyond the necessity of our current situation, the pivot to virtual classrooms and ebooks can have a long term positive impact on your training business.

For example, ebooks allow information to be shared more easily and encourage collaboration. They can be considerably less expensive than printed courseware. And ebooks remove the issue of wasting printed materials that are obsolete.

Topics: Direct Mail Event Marketing Materials Courseware