If you answer, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.
- When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
- Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
- At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?