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Direct Mail Best Practices Part 5 – the Printing!

When you're crafting a direct mail campaign, a mega-consideration has to be (what else?!) the printing itself. This post is part of our Direct Mail Best Practices series. Do check out our previous blogs to get you set up and ready to go with a new campaign.

Topics: Direct Mail

Direct Mail Best Practices Part 4 - The Call to Action

Here's another key element in your direct mail campaign: The Call to Action, or CTA. This is what we're covering in the 4th part of our series on Direct Mail Best Practices. Ahead of it came The List, The Message, and The Creative. Whatever you do, don't forget about the Call to Action.

Topics: Direct Mail

Direct Mail Best Practices Part 3 - The Creative

Here’s the third post in our series on Direct Mail Best Practices. We’ve covered The List and The Message so far. Now, let’s talk about The Creative. Whatever shape your direct mail campaign takes, if it isn’t eye catching, you’ve wasted the entire effort.

Topics: Direct Mail

Direct Mail Best Practices Part 2 – Create a Compelling Message

This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.

Topics: Direct Mail Print Marketing

Direct Mail Best Practices Part 1 – Start with the List

You come across lots of blog posts that encompass a whole lot of individual “must-dos” for the perfect direct mail campaign. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks.

Topics: Direct Mail Print Marketing

Finding the Winning Promo Item for Your Next Trade Show

When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.

Topics: Direct Mail Event Marketing Materials Promotional Swag Kit Assembly