Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

What Is Marketing Asset Management?

Marketing Asset Management (MAM) is the software that saves your sales and marketing team from flipping out.

It’s the software solution that helps them manage the thousands of digital assets they use every day to promote your business, communicate with customers, engage with prospects, and develop new accounts.

It’s your company’s private, cloud-based library that houses a categorized and comprehensive collection of every piece of content that could be used – and should be used – to market your services.

It’s your secure online system holding all approved digital assets that are used by internal stakeholders (sales, marketing, legal, administrative, print production, designers) as well as external (channel partners, third-party resellers, field reps, authorized representatives).

Topics: Direct Mail Courseware Print Fulfillment Marketing Asset Management

Go Ahead. Give Away Your Content.

If were playing a round of word association and I shouted out “Content!” you’d probably holler back, “Marketing!” Like Pavlov’s dogs, we’re just conditioned that way in 2015. Content’s importance as a marketing strategy is big and getting bigger.Late last year, according to IDC, CMOs at the largest tech companies said that “Building out content marketing as an organizational competency was the 2nd most important initiative, only behind ROI.” As a result (or an indication, actually), tech companies have been pouring money, staff and energy into developing their content marketing efforts.

Topics: Direct Mail Event Marketing Materials Marketing Asset Management

The Beating Heart of Content Marketing

The phrase “content marketing” is on every marketer’s tongue. Author and master “Marketeer” Seth Godin stated in 2008 that it’s “all the marketing’s that left.” Related, Joe Pulizzi of CMI (Content Marketing Institute) has in the past covered several important points made by Godin. They discussed the concept of content marketing.

Topics: Print Marketing

Are You Connecting the Dots Between Your Marketing Portal & Your Content Marketing Efforts?

Do you sometimes wonder if there’s any other marketing besides content marketing? In 2008, Seth Godin said it’s the only marketing left. In 2014, a post on Forbes’ web site included a statement saying that “by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy.” And according to CMI’s 2013 benchmark study, 91% of B2B marketers are using content marketing.

Topics: Marketing Asset Management