Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Do You Get Shipping Intelligence with Your Marketing Portal?

As a marketer, you may feel like you’re at the mercy of the major freight delivery companies. And yet, while you can’t negotiate their pricing, you can indeed have some control over how your materials get shipped.

When it comes to online shopping, the more options you’re given about shipping, the more cost-effective your decisions will be.

Topics: Event Marketing Materials Courseware Global Fulfillment Marketing Asset Management Kit Assembly

Fun & Funky Printing Terms

“Do you want to print your brochure in 4 color?”  “No, I want to use all the colors.”

This exchange between a print expert and a tech company CEO took place a few years ago. It points out that what may be a common term for a printer isn’t necessarily common to a customer.

Topics: Commercial Print Global Fulfillment

What Do Mary Poppins and a Marketing Portal Have in Common?

Imagine you’ve searched for months to find the perfect nanny for your active kids. In walks a modern-day Mary Poppins, with a decade of experience, glowing recommendations, and the sweetest of personalities. Even your kids take a shine to her.

Would you hire her on the spot, no questions asked? Hardly. There are important questions every parent asks someone they’re considering leaving in charge of their precious offspring.

You’d grill her, we daresay, to make sure she’s 100% trustworthy and responsible.

Investing in a marketing portal isn’t the same as hiring a nanny, granted. But it’s a major commitment of time and resources. Once you’ve chosen a portal provider, you don’t want to find out after the fact that the company looked great on paper but turned out to be a disaster.

Topics: Direct Mail Global Fulfillment Marketing Asset Management

13 Common Printing Acronyms Every Marketer Should Know

If you’ve worked with commercial printers, you know that sometimes they start speaking a whole different language. We feel your pain!

Chances are, you don’t have time to invest in a copy of the Pocket Pal, produced by International Paper and generally regarded as the “industry Bible” of graphic arts terminology. You don’t really need to. A few printing 101 lessons will bring you up to speed in no time.

To help marketers everywhere, we’ve put together a handy list of printing terms that have one nifty thing in common – they’re all acronyms!  Enjoy this alphabet soup of printing terms!

Topics: Direct Mail Commercial Print Global Fulfillment