This is the second in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right. You can also read part 1 here.
Step 2: Add PURLs, QR Codes, or Other Tracking Software
If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.