Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

8 Tips for Holiday Fulfillment

When fall rolls around, moms gear up for a new school year, retailers stock their shelves for holiday shoppers, and marketers prepare for product launches and year-end deliveries that revolve around the holidays.

Now’s the time to keep in mind how clogged the mail and package delivery channels get between Thanksgiving and the final notes of “Auld Lang Syne.” On your mark, get set, gird yourself!

 

Topics: Direct Mail Print Fulfillment Promotional Swag

What Is an Integrated Print & Web Campaign? [Part 1]

This is the first in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right...

Step 1: Print Say Hello to Data...

You’re probably familiar with terms like web-to-print, integrated print campaigns, and multi-channel marketing. These terms get thrown about like rice after a wedding, but they’re not that simple to understand.This post is the first of several that will explain the basics of an integrated direct mail campaign. With this one, we’re focusing on combining print with your database. Each post will build upon the previous one. (When all is done, you’ll have a handy reference guide to share with your colleagues!)

Topics: Direct Mail Print Marketing Print Fulfillment Marketing Asset Management