Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

What the Heck Does a Print Buyer Do?

More and more marketers find themselves slipping into the role of print buyer from time to time. Maybe it’s not a huge part of your job, but when someone assigns you the task of getting something printed, you should be prepared.

This post is #2 in a short series. We hope to bring you up to speed where print buying is concerned. Commercial printing is a manufacturing industry that has its own language and some pretty fascinating processes and technologies.

Topics: Print Marketing Commercial Print