Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
Steve Friar, on Thu, Sep 26, 2013 @ 11:51 AM
Sometimes it’s hard to understand print industry lingo. If you’re not part of this vibrant and evolving field, you may not always be savvy to terms that printers toss around with abandon. That’s their problem – not yours.
Steve Friar, on Thu, Sep 19, 2013 @ 11:26 AM
Like uttering a barely audible password at a ‘20s speakeasy, some marketers talk in whispers when they bring up the notion of using printed materials in a campaign. Digital marketers can’t conceive of the value of print: why take the time to manufacture something, when I can create web, email, and mobile campaigns fairly quickly? Besides, isn’t print expensive?
Steve Friar, on Mon, Sep 09, 2013 @ 12:41 PM
