Steve Friar, on Fri, May 14, 2021 @ 02:27 PM
You likely outsource your graphic design, your web development, your marketing automation system support, and maybe even your PR function. But there’s one thing you just can’t outsource—yourself.
Most companies are already managing physical marketing assets, such as printed collateral, sales sheets, booth and event materials, and branded promotional items. These physical materials are likely being managed by various marketing team members. Outsourcing your physical marketing materials can lead to tremendous benefits in saved time and increased revenue.
In-person holiday parties have been cancelled this year. And so you may be wondering, “How can I create connection with my team, make everyone feel appreciated, and create some fun without a ‘real’ holiday party?”
Steve Friar, on Tue, Sep 15, 2020 @ 09:45 AM
As we head into the "new normal," it may be the right time for marketing teams to review the cost of shipping. [Ok, yes we said it, we said the 'new normal'. And, yes, we know it's a huge cliché. But its hard to find another way to describe our current marketing environment.]
We all know that for the foreseeable future, physical events are canceled. But smart marketers are not slowing down because pipeline won't build itself. They are pivoting to virtual events, digital engagement, and the only physical marketing left in their arsenal–direct delivery to customers, prospects, and employees.
If your marketing plan includes delivering promotional products to
And if those customers, prospects, or employees are located not only in multiple cities across North America but around the world, than it may be time to review your FedEx or UPS bill and find ways to cut your shipping costs.
Steve Friar, on Mon, Apr 06, 2020 @ 09:15 AM
For our training clients, ebooks are now an absolute must in this current work-from-home environment. But beyond the necessity of our current situation, the pivot to virtual classrooms and ebooks can have a long term positive impact on your training business.
For example, ebooks allow information to be shared more easily and encourage collaboration. They can be considerably less expensive than printed courseware. And ebooks remove the issue of wasting printed materials that are obsolete.
Steve Friar, on Tue, Mar 17, 2020 @ 10:45 AM
The events of the last several weeks have left event marketing teams totally gobsmacked. Events that you’ve spent hundreds or thousands of hours preparing for have been canceled or postponed. Or you are now scrambling to deliver a stellar event virtually - all while working from home!
Steve Friar, on Thu, Feb 20, 2020 @ 09:09 AM
So the head of corporate sales put you in charge of managing events nationwide, and this year you’re looking at 400+ shows coast to coast. 🙄
Forget the fact you thought your new degree in marketing would launch your career in brand management. But how did you end up spending your Fridays chasing multiple vendors for booth banners, signage, pop-up displays, and promotional materials?
Truth is, most marketing professionals lack the background in (and desire for) vendor management. They’re not familiar with sourcing commercial print, packaging, promotional products, or fulfillment services. It’s a responsibility wrapped around a million tiny details. Things can go haywire very quickly.
Prior to working with Onfulfillment, one client spent much of her Fridays running between two buildings, filling orders for different salespeople.
Steve Friar, on Tue, Feb 11, 2020 @ 09:54 AM
If your company sells products and services to consumers through an external sales channel, your marketing team may be working twice as hard as it needs to. And doing so inefficiently.
Here’s where a two-portal solution can help your bottom line while streamlining the marketing and fulfillment functions.
Steve Friar, on Thu, Jan 09, 2020 @ 08:00 AM
When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?
If you’ve answered, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.
Steve Friar, on Thu, Sep 12, 2019 @ 08:54 AM
We just wasted 45 minutes scouring the company’s site and Intranet site, looking for the sales brochure on our latest launch. It was agonizing. This is happening all the time now, so we had to address it.
We’re on the verge of losing a huge prospect we’ve been courting for weeks. All because we can’t get our hands on the materials we’ve been promising them. For the love of God, please help!
For the sake of all of us in Sales, we’re BEGGING you to find a better way to get us our sales materials. We need to have 24/7 access, regardless of where we are.