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What Is an Integrated Print & Web Campaign? [Part 1]

This is the first in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right...

Step 1: Print Say Hello to Data...

You’re probably familiar with terms like web-to-print, integrated print campaigns, and multi-channel marketing. integrated_marketing_campaigns_print_and_dataThese terms get thrown about like rice after a wedding, but they’re not that simple to understand.

This post is the first of several that will explain the basics of an integrated direct mail campaign. With this one, we’re focusing on combining print with your database. Each post will build upon the previous one. (When all is done, you’ll have a handy reference guide to share with your colleagues!)

Topics: marketing portal marketing asset management web to print

6 Sure-As-Shootin’ Signs You Need a Marketing Portal

Marketing portals are powerful management tools that help you organize your corporate digital assets in ways that make you more efficient. They give you the power to produce customized printed materials when they’re needed, in the exact quantities requested. A portal means you have, at your fingertips, a manageable system for cataloguing and accessing all kinds of digital content that’s used by numerous people who work in or with your organization. It also functions as a highly sophisticated but easy-to-use reporting engine that brings sanity to an otherwise logistical nightmare.

Topics: marketing portal marketing asset management web to print

Why Your Marketing Portal Needs Print-on-Demand Functionality

The last thing your sales team wants is to shop around for commercial printers each time they need something produced. Without a ton of experience, sourcing print is difficult, inefficient, and frustrating.

Topics: print on demand marketing portal marketing asset management web to print

Smart Marketers Choose Printers with Muscle

All printers print well. Some deliver good quality; some deliver better quality; and some are truly stellar. But thanks to advanced printing technology, most printers in 2013 do a decent job. When looking at a buffet of print collateral, most marketers can’t tell the difference between samples – or know who printed what.

Topics: direct mail variable data printing fulfillment web to print