Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Earn the Love of Your Event Managers With Marketing Asset Management

A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional “tchotchkes” all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: let your Marketing Asset Management solution (MAM) handle this work for you.

Topics: tradeshow tips marketing asset management

Take Home vs. Toss: What Makes for Good Tradeshow Swag?

So you’re exhibiting at an upcoming trade show, where you hope to attract a ton of high-quality prospects. You’ve got a table or a booth, be it large or small. Forgetting for a minute about what you did PRE-event to promote your event participation, think about what kinds of “swag” you should have at your display to give to passersby.

Swag, in PG terms, is short for “stuff we all get.” If you’ve been to trade shows before, you know you’re going to have salespeople foisting various and sundry objects upon you. And if it’s a major show (think hundreds of exhibiting sponsors, not just one or two dozen), be prepared. You’ll be like that neighborhood kid with a too-small paper bag on Halloween having to face four dozen homeowners tossing candy bars and popcorn balls in your general direction. With luck, that’s what they’re tossing – as opposed to apples or boxes of raisins. (Come on, who among you hasn’t received unappetizing “healthy” snacks on Halloweens of yesteryear, only to pitch them in some darkened neighbor’s yard before you ever reached home?)

Topics: tradeshow tips event marketing

More Tips for #DF13 Exhibitors from Dreamforce Veterans

Collateral & Giveaways – Do’s & Don’ts

It’s now about 30 days to Dreamforce.  As you gear up for Dreamforce 2013, we spoke to past Dreamforce exhibitors to get the top inside tips for a successful event. Here are their best tips for managing printed material and giveaways at your booth.

Topics: print on demand tradeshow tips Dreamforce event marketing

Marketing Your Event? Let Print Help Make It a Success!

If you’re participating at an upcoming event where you hope to meet and attract top prospects, use every available marketing tool to help drive your success there. Event participation is pricey, what with the cost of exhibiting, travel expenses, staff time spent out of the office and on the show floor, entertaining customers, and outfitting your booth or display table.

Topics: print print on demand direct mail tradeshow tips event marketing

Use Your Marketing Resource Center for Easier Event Management

Event marketers wear many hats. Their job runs the gamut from overall event marketing strategy, creative and design, managing content and speakers, promotion to drive attendance, event logistics and general herding of cats! In addition, in recent years they’ve also had to become experts on new technologies and apps to manage their events, and the ins and outs of social media for event promotion. 

Topics: tradeshow tips customer success marketing portal marketing asset management event marketing

5 Do's for #DF13 Exhibitors from Dreamforce Veterans

So you've decided to exhibit at Dreamforce this year? We spoke to past Dreamforce exhibitors to get the top inside tips for a successful event. Our top 5 Do's for Dreamforce are:

Topics: tradeshow tips Dreamforce event marketing