Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

How to Write Good Print Specs

Remember the scene in the rock music mockumentary, “This Is Spinal Tap,” where the Stonehenge model built for the concert stage as a prop turned out to be 18 inches high instead of the intended 18 feet (thus turning the group into a laughingstock)? It was traced back to a bad spec written on a napkin.

Topics: commercial printer print marketing print buying

What the Heck Does a Print Buyer Do?

More and more marketers find themselves slipping into the role of print buyer from time to time. Maybe it’s not a huge part of your job, but when someone assigns you the task of getting something printed, you should be prepared.

Topics: print marketing print buying

You’ll Kick Yourself If You Don’t Take Advantage of These Postal Incentives

Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.

Topics: direct mail variable data printing QR Code print marketing

Congrats – You’re a Print Buyer! Now What?

You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!

Topics: print marketing print buying

7 Wise Ways to Keep Your Print Costs Down

Only a printing firm that has your best interest at heart will tell you how to control your costs when you’re starting a new print project. OK, we admit it: guilty as charged! We can’t stand to see marketers reckless when it comes to printing. We’re happy to give you these tips.

Topics: commercial printer print marketing print buying

Your Commercial Printer Will See You Now. Say “Aah.”

Marketers are skeptical about sharing too much information with their service providers. We get it. We know you have budget guidelines and other proprietary information about your business that should be held close to the vest.

Topics: fulfillment commercial printer print marketing

How to Choose a Graphic Designer for Your Direct Mail Project

Don’t have a “go-to” designer or a creative agency with which you work? No worries. There are some handy tips to help you choose the right graphic designer for a direct mail project.

Topics: direct mail graphic design print marketing

Startling Facts about Direct Mail

Just when you think you’re ready to pull the plug on direct mail, you read some success story or spy some blog post about how effective it can be.

Topics: direct mail print is not dead print marketing

5 Ways that Print Marketing Beats Digital Marketing

1. Print gets delivered where you want.

Everyone has a mailing address. Whether your target list is for current customers only, or for warm prospects, or you’re purchasing or renting a new list, you know where your printed pieces are going. The mail has to be delivered. Compare that with an email campaign. No matter how clever the content, how valuable the offer, how cool the HTML design, your email to prospects has a good chance of being caught in a spam filter, deleted or just overlooked.

Topics: direct mail print is not dead variable data printing print marketing