Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Print, the Comeback Kid

Maybe you want to reconsider jumping on that “digital-above-all” bandwagon. There are indications of late that printed materials are still quite effective in marketing campaigns.

Here are some recent news items about printed materials used for marketing that are worth a look-see:

Topics: print marketing print is not dead

Rock on, Print Marketing. Rock on.

To be honest, coming across news that points to the power of print marketing makes our day. Even though print’s reputation has been taking a beating, we stand behind our belief that marketers will be successful through the use of print in their campaigns.

Topics: print marketing print is not dead

5 Telltale Signs that Your Print Partner Is Thoroughly Modern

It’s too bad there’s no clearinghouse for information about which printing companies are modern – meaning they’ve continuously kept current with new printing technologies, and they speak the language of today’s marketers. With 30,000+ printers in the U.S. alone to work with, what’s a marketer to do when he or she is searching for a reputable and resourceful printer? A few tips on how to spot a “modern” printer might help.

Topics: print marketing commercial printer

How to Write Good Print Specs

Remember the scene in the rock music mockumentary, “This Is Spinal Tap,” where the Stonehenge model built for the concert stage as a prop turned out to be 18 inches high instead of the intended 18 feet (thus turning the group into a laughingstock)? It was traced back to a bad spec written on a napkin.

Topics: print marketing commercial printer print buying

What the Heck Does a Print Buyer Do?

More and more marketers find themselves slipping into the role of print buyer from time to time. Maybe it’s not a huge part of your job, but when someone assigns you the task of getting something printed, you should be prepared.

Topics: print marketing print buying

You’ll Kick Yourself If You Don’t Take Advantage of These Postal Incentives

Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.

Topics: direct mail print marketing variable data printing QR Code

Congrats – You’re a Print Buyer! Now What?

You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!

Topics: print marketing print buying

7 Wise Ways to Keep Your Print Costs Down

Only a printing firm that has your best interest at heart will tell you how to control your costs when you’re starting a new print project. OK, we admit it: guilty as charged! We can’t stand to see marketers reckless when it comes to printing. We’re happy to give you these tips.

Topics: print marketing commercial printer print buying

Your Commercial Printer Will See You Now. Say “Aah.”

Marketers are skeptical about sharing too much information with their service providers. We get it. We know you have budget guidelines and other proprietary information about your business that should be held close to the vest.

Topics: fulfillment print marketing commercial printer

Direct Mail Best Practices Part 7 - Tracking Your Campaign

Today’s post is the final one in our series on Direct Mail Best Practices. Hopefully, you’ve been following along all these weeks! So far in this series, we’ve covered the list, the message, the creative, the Call to Action (CTA), the printing/mailing, and the integration. That brings us to a very important element that all marketers care about: the tracking.

Topics: direct mail print marketing