When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?
If you’ve answered, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.