Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

What Is Marketing Asset Management?

Marketing Asset Management (MAM) is the software that saves your sales and marketing team from flipping out.

It’s the software solution that helps them manage the thousands of digital assets they use every day to promote your business, communicate with customers, engage with prospects, and develop new accounts.

It’s your company’s private, cloud-based library that houses a categorized and comprehensive collection of every piece of content that could be used – and should be used – to market your services.

It’s your secure online system holding all approved digital assets that are used by internal stakeholders (sales, marketing, legal, administrative, print production, designers) as well as external (channel partners, third-party resellers, field reps, authorized representatives).

Topics: marketing asset management

What Do Mary Poppins and a Marketing Portal Have in Common?

Imagine you’ve searched for months to find the perfect nanny for your active kids. In walks a modern-day Mary Poppins, with a decade of experience, glowing recommendations, and the sweetest of personalities. Even your kids take a shine to her.

Would you hire her on the spot, no questions asked? Hardly. There are important questions every parent asks someone they’re considering leaving in charge of their precious offspring.

You’d grill her, we daresay, to make sure she’s 100% trustworthy and responsible.

Investing in a marketing portal isn’t the same as hiring a nanny, granted. But it’s a major commitment of time and resources. Once you’ve chosen a portal provider, you don’t want to find out after the fact that the company looked great on paper but turned out to be a disaster.

Topics: marketing portal marketing asset management

Settle Down. You Don’t Need to Eat the Whole MarTech Pie at Once.

If you’ve any doubt that the marketing technology (or 'martech') industry is growing hand-over-fist, all you need to do is take a peek at Scott Brinker’s 2015 marketing technology landscape supergraphic. Scott’s the Co-Founder and CTO of ion interactive, and he writes the Chief Marketing Technologist blog. He started this supergraphic in 2011, and with just one look you’ll grasp the size and complexity of martech vendors. There were about 100 companies in that first infographic he created, and since then, the landscape has exploded.

Topics: marketing portal marketing asset management

Is Your Marketing Asset Management System Delivering the Goods?

More and more companies have turned to marketing technologies to help manage their marketing activities, from lead management all the way through delivery of printed marketing materials.

Central to this type of technology is your digital asset repository. Most likely, this means you have a marketing portal to house your firm’s digital assets. This helps you manage, track, update and share things like corporate logos, marketing copy, photos, courseware, and product information.

Topics: marketing portal marketing asset management

Earn the Love of Your Event Managers With Marketing Asset Management

A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional “tchotchkes” all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: let your Marketing Asset Management solution (MAM) handle this work for you.

Topics: tradeshow tips marketing asset management

How Much Tech Support Comes with Your Marketing Portal?

As you’re evaluating potential marketing portal partners for your company, don’t neglect an important criterion that many marketers might overlook: technical support.

Topics: marketing portal marketing asset management

Are There Techie Brains Behind Your Marketing or Training Portal?

What would happen if you purchased a brand-new, fresh-off-the-lot luxury car, like a Porsche, a Tesla, or an Audi, and when you popped open the hood there was…zippo. Nothing. No engine whatsoever. You’d feel robbed. And well you should.

Fortunately, it would never get that far. You’d have test driven that baby. But isn’t it easy to be swayed by something so stunning on the outside? It’s natural that once we fall for the sizzle, we expect the entire steak to be exactly what we imagine.

Topics: courseware marketing portal marketing asset management chief technology officer

What Is an Integrated Print & Web Campaign? [Part 1]

This is the first in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right...

Step 1: Print Say Hello to Data...

You’re probably familiar with terms like web-to-print, integrated print campaigns, and multi-channel marketing. integrated_marketing_campaigns_print_and_dataThese terms get thrown about like rice after a wedding, but they’re not that simple to understand.

This post is the first of several that will explain the basics of an integrated direct mail campaign. With this one, we’re focusing on combining print with your database. Each post will build upon the previous one. (When all is done, you’ll have a handy reference guide to share with your colleagues!)

Topics: marketing portal marketing asset management web to print

6 Sure-As-Shootin’ Signs You Need a Marketing Portal

Marketing portals are powerful management tools that help you organize your corporate digital assets in ways that make you more efficient. They give you the power to produce customized printed materials when they’re needed, in the exact quantities requested. A portal means you have, at your fingertips, a manageable system for cataloguing and accessing all kinds of digital content that’s used by numerous people who work in or with your organization. It also functions as a highly sophisticated but easy-to-use reporting engine that brings sanity to an otherwise logistical nightmare.

Topics: marketing portal marketing asset management web to print

Just How Secure Is Your Marketing Portal?

OK. We’d place big bets that you’re not storing photos of your naked self on your company’s marketing portal. And maybe no one on your team is as famous as, say, Jennifer Lawrence or Kate Upton. But does this mean your digital assets that are residing out there in their virtual storage locker are 100% safe from data breaches?

Topics: marketing portal marketing asset management