Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Content Marketing for Your Ecommerce Store: Start Here!

Marketing for your ecommerce store is a given – because your products won’t sell themselves.

Topics: marketing ecommerce

The Beating Heart of Content Marketing

The phrase “content marketing” is on every marketer’s tongue. Author and master “Marketeer” Seth Godin stated in 2008 that it’s “all the marketing’s that left.” There’s a terrific post by Joe Pulizzi of CMI (Content Marketing Institute) that covers several important points made by Godin during a teleseminar (beam me up!) he’d just attended back then, which also featured David Meerman Scott and Michael Port. They discussed the concept of content marketing.

Topics: marketing content marketing