Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

What Is an Integrated Print & Web Campaign? [Part 3]

This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  Read Part 1 and Part 2.

Topics: direct mail integrated marketing campaign

What Is an Integrated Print and Web Campaign? [Part 2]

This is the second in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  You can also read part 1 here.

Step 2: Add PURLs, QR Codes, or Other Tracking Software

If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.

Topics: direct mail integrated marketing campaign

4 Handy Tips for Making Your QR Code a Success

More and more marketers are using QR codes on their direct mail campaigns. And why not? These little black-and-white (for the most part) squares of code are cool. They make print interactive. They open up the possibilities of sharing sites and sounds (sorry, bad pun) that a static printed piece can’t do on its own.

Topics: direct mail print integrated marketing campaign QR Code

It’s 2013. Why Should I Bother with Print?

Like uttering a barely audible password at a ‘20s speakeasy, some marketers talk in whispers when they bring up the notion of using printed materials in a campaign. Digital marketers can’t conceive of the value of print: why take the time to manufacture something, when I can create web, email, and mobile campaigns fairly quickly? Besides, isn’t print expensive?

Topics: variable data printing integrated marketing campaign print on demand