Like milk & cookies, like peanut butter and jelly, like green eggs & ham – somethings are just better together. Combining your traditional print-on-demand marketing resource center (MRC) with the capability to warehouse and fulfill the physical materials needed for events is a no brainer.
Your team's event managers or field marketers typically manage multiple events – trade shows, road shows, forums, customer meetings, seminars – all at the same time. Making sure that all event materials like printed pieces, booth materials, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.
There’s one way to make these logistical headaches disappear: make sure your Marketing Resource Center can manage both your digital and physical marketing assets.