Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Better Together: MRC + Fulfillment for Better Event Management

Like milk & cookies, like peanut butter and jelly, like green eggs & ham – somethings are just better together.  Combining your traditional print-on-demand marketing resource center (MRC) with the capability to warehouse and fulfill the physical materials needed for events is a no brainer. 

Photo by Fischer Twins on Unsplash

Your team's event managers or field marketers typically manage multiple events – trade shows, road shows, forums, customer meetings, seminars – all at the same time. Making sure that all event materials like printed pieces, booth materials, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: make sure your Marketing Resource Center can manage both your digital and physical marketing assets. 

Topics: tradeshow tips event marketing

Finding the Winning Promo Item for Your Next Trade Show

When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.

Topics: event marketing tradeshow tips promo items

Creating Your Event Collateral Shouldn’t Be Like Wrestling an Alligator

When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?

Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?

At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

If you’ve answered, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.

Topics: event marketing marketing portal tradeshow tips

Tips for First-Time Dreamforce Exhibitors

Are you planning to exhibit for the first time at this year’s Dreamforce in San Francisco? Well then, get ready, get set, and go prepared.

Topics: event marketing

Are You an East Coast Dreamforce Exhibitor?

Dreamforce is right around the corner. This year’s technology show, hosted by Salesforce, runs from September 15 – 18th. It’s just about the best opportunity for tech vendors to showcase their stuff. Expect to be wowed: there will be well over 100,000 attendees this year.

Topics: event marketing

Who’s Using QR Codes at Events? Raise Your Hands!

Don’t be so quick to conclude that QR codes (Quick Response codes) are fading away. Just the opposite: these days, companies are concocting all sorts of creative applications for these data-filled little squares that you see printed everywhere.

Topics: QR Code event marketing

Take Home vs. Toss: What Makes for Good Tradeshow Swag?

So you’re exhibiting at an upcoming trade show, where you hope to attract a ton of high-quality prospects. You’ve got a table or a booth, be it large or small. Forgetting for a minute about what you did PRE-event to promote your event participation, think about what kinds of “swag” you should have at your display to give to passersby.

Swag, in PG terms, is short for “stuff we all get.” If you’ve been to trade shows before, you know you’re going to have salespeople foisting various and sundry objects upon you. And if it’s a major show (think hundreds of exhibiting sponsors, not just one or two dozen), be prepared. You’ll be like that neighborhood kid with a too-small paper bag on Halloween having to face four dozen homeowners tossing candy bars and popcorn balls in your general direction. With luck, that’s what they’re tossing – as opposed to apples or boxes of raisins. (Come on, who among you hasn’t received unappetizing “healthy” snacks on Halloweens of yesteryear, only to pitch them in some darkened neighbor’s yard before you ever reached home?)

Topics: event marketing tradeshow tips

More Tips for #DF13 Exhibitors from Dreamforce Veterans

Collateral & Giveaways – Do’s & Don’ts

It’s now about 30 days to Dreamforce.  As you gear up for Dreamforce 2013, we spoke to past Dreamforce exhibitors to get the top inside tips for a successful event. Here are their best tips for managing printed material and giveaways at your booth.

Topics: Dreamforce event marketing tradeshow tips print on demand

Marketing Your Event? Let Print Help Make It a Success!

If you’re participating at an upcoming event where you hope to meet and attract top prospects, use every available marketing tool to help drive your success there. Event participation is pricey, what with the cost of exhibiting, travel expenses, staff time spent out of the office and on the show floor, entertaining customers, and outfitting your booth or display table.

Topics: direct mail print event marketing tradeshow tips print on demand

Use Your Marketing Resource Center for Easier Event Management

Event marketers wear many hats. Their job runs the gamut from overall event marketing strategy, creative and design, managing content and speakers, promotion to drive attendance, event logistics and general herding of cats! In addition, in recent years they’ve also had to become experts on new technologies and apps to manage their events, and the ins and outs of social media for event promotion. 

Topics: customer success event marketing tradeshow tips marketing portal marketing asset management