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Direct Mail Best Practices Part 7 - Tracking Your Campaign

Today’s post is the final one in our series on Direct Mail Best Practices. Hopefully, you’ve been following along all these weeks! So far in this series, we’ve covered the list, the message, the creative, the Call to Action (CTA), the printing/mailing, and the integration. That brings us to a very important element that all marketers care about: the tracking.

Topics: direct mail print marketing

Direct Mail Best Practices Part 6 - Integrating Your Campaign

Marketers have their hands full with every direct mail campaign. We sympathize. We’ve been blogging about Direct Mail Best Practices for a while, since these projects are complex. Hopefully, you’ve caught them all!

Topics: direct mail print marketing

Direct Mail Best Practices Part 5 – the Printing!

When you're crafting a direct mail campaign, a mega-consideration has to be (what else?!) the printing itself. This post is part of our Direct Mail Best Practices series. Do check out our previous blogs to get you set up and ready to go with a new campaign.

Topics: direct mail print marketing

Direct Mail Best Practices Part 4 - The Call to Action

Here's another key element in your direct mail campaign: The Call to Action, or CTA. This is what we're covering in the 4th part of our series on Direct Mail Best Practices. Ahead of it came The List, The Message, and The Creative. Whatever you do, don't forget about the Call to Action.

Topics: direct mail print marketing

Direct Mail Best Practices Part 3 - The Creative

Here’s the third post in our series on Direct Mail Best Practices. We’ve covered The List and The Message so far. Now, let’s talk about The Creative. Whatever shape your direct mail campaign takes, if it isn’t eye catching, you’ve wasted the entire effort.

Topics: direct mail print marketing

Direct Mail Best Practices Part 2 – Create a Compelling Message

This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.

Topics: direct mail print marketing

Direct Mail Best Practices Part 1 – Start with the List

You come across lots of blog posts that encompass a whole lot of individual “must-dos” for the perfect direct mail campaign. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks.

Topics: direct mail print marketing

What Is an Integrated Print & Web Campaign? [Part 3]

This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  Read Part 1 and Part 2.

Topics: direct mail integrated marketing campaign

What Is an Integrated Print and Web Campaign? [Part 2]

This is the second in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  You can also read part 1 here.

Step 2: Add PURLs, QR Codes, or Other Tracking Software

If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.

Topics: direct mail integrated marketing campaign

You’ll Kick Yourself If You Don’t Take Advantage of These Postal Incentives

Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.

Topics: direct mail variable data printing QR Code print marketing