Sure, it can be overwhelming to consider all of the options when you’re shopping for a marketing portal. The terminology is inconsistent from company to company, making it more difficult to figure out what a particular portal solution will provide.
So we thought it made sense to create this checklist for key features and functionality of a sophisticated marketing portal. And while you may not need every feature right away, it’s wise to know what the possibilities are. When the day comes that you need every feature, the portal you invest in should be able to handle it.