Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

5 Telltale Signs that Your Print Partner Is Thoroughly Modern

It’s too bad there’s no clearinghouse for information about which printing companies are modern – meaning they’ve continuously kept current with new printing technologies, and they speak the language of today’s marketers. With 30,000+ printers in the U.S. alone to work with, what’s a marketer to do when he or she is searching for a reputable and resourceful printer? A few tips on how to spot a “modern” printer might help.

Topics: print marketing commercial printer

How to Write Good Print Specs

Remember the scene in the rock music mockumentary, “This Is Spinal Tap,” where the Stonehenge model built for the concert stage as a prop turned out to be 18 inches high instead of the intended 18 feet (thus turning the group into a laughingstock)? It was traced back to a bad spec written on a napkin.

Topics: print marketing commercial printer print buying

Practice Eco Friendly Printing with Print on Demand

Do marketers care whether their service partners practice environmentally friendly business practices? Absolutely! However, you must be careful to look “under the hood” when considering working with a company that tosses around the term “sustainability” like beads off a Mardi Gras float in New Orleans. You can get swept away by promises and bravado.

Topics: print commercial printer eco-friendly printing

7 Wise Ways to Keep Your Print Costs Down

Only a printing firm that has your best interest at heart will tell you how to control your costs when you’re starting a new print project. OK, we admit it: guilty as charged! We can’t stand to see marketers reckless when it comes to printing. We’re happy to give you these tips.

Topics: print marketing commercial printer print buying

How to Choose Between Digital & Offset Printing

Just in case you’re unfamiliar with the major differences between digital printing and offset (or lithographic) printing, this blog post is for you.

Topics: print commercial printer

Your Commercial Printer Will See You Now. Say “Aah.”

Marketers are skeptical about sharing too much information with their service providers. We get it. We know you have budget guidelines and other proprietary information about your business that should be held close to the vest.

Topics: fulfillment print marketing commercial printer

6 Questions to Ask When Interviewing a Printer

If you’re in the market for a new commercial print partner, a little bit of pre-planning is a smart thing. Don’t approach a first meeting with a sales rep as a haphazard, 20-minute, unscripted interview. The bigger your print budget, the more you should prepare. Too much money is at stake to screw it up – but if you don’t ask the right questions, you could easily do just that.

Topics: print commercial printer