Marketing for your ecommerce store is a given – because your products won’t sell themselves.
Steve Friar, on Mon, Feb 29, 2016 @ 10:00 AM
Steve Friar, on Wed, Feb 17, 2016 @ 11:42 AM
If you’re an online merchant, your web site’s tools are critical. How customers process their purchases is a significant concern. This step must be easy, intuitive, and seamless. That's just for starters.
When you need an oversized graphics display for a meeting, trade show, storefront, special event – and so on – you’re moving into large-format printing territory.
If you’re managing an Education Services business for your company, and you’re still on the fence about whether moving to electronic courseware delivery is the way to go, maybe this will help: going to an online courseware delivery system can save you a significant amount of money.
Steve Friar, on Fri, Nov 06, 2015 @ 01:28 PM
If you’re a good-sized technology company, you offer training as a service. Managing and distributing all of your training materials (digital and printed) requires a system, allowing you to customize courseware for a broad audience and deliver materials accurately, quickly and securely.
Marketing Asset Management (MAM) is the software that saves your sales and marketing team from flipping out.
It’s the software solution that helps them manage the thousands of digital assets they use every day to promote your business, communicate with customers, engage with prospects, and develop new accounts.
It’s your company’s private, cloud-based library that houses a categorized and comprehensive collection of every piece of content that could be used – and should be used – to market your services.
It’s your secure online system holding all approved digital assets that are used by internal stakeholders (sales, marketing, legal, administrative, print production, designers) as well as external (channel partners, third-party resellers, field reps, authorized representatives).
“Fulfillment” is a funny word. When you hear it, you might picture something soothing that relates to personal fulfillment – anything that brings you closer to complete happiness. (Can we get an “Om…..”?)
But “order fulfillment” is a whole other story. In commerce, it describes a company, department or service that processes orders for products and delivers them.
If you’re the one placing an order, and the company providing this service gets it right, you get what you ordered when you expect it, and it’s in pristine shape.
Some might say that’s also a kind of “complete happiness.” For sure, if you don’t get what you’ve ordered, or get it too late, or it’s damaged, it’s often a complete nightmare.
If were playing a round of word association and I shouted out “Content!” you’d probably holler back, “Marketing!” Like Pavlov’s dogs, we’re just conditioned that way in 2015. Content’s importance as a marketing strategy is big and getting bigger.
Late last year, according to IDC, CMOs at the largest tech companies said that “Building out content marketing as an organizational competency was the 2nd most important initiative, only behind ROI.” As a result (or an indication, actually), tech companies have been pouring money, staff and energy into developing their content marketing efforts.
The phrase “content marketing” is on every marketer’s tongue. Author and master “Marketeer” Seth Godin stated in 2008 that it’s “all the marketing’s that left.” There’s a terrific post by Joe Pulizzi of CMI (Content Marketing Institute) that covers several important points made by Godin during a teleseminar (beam me up!) he’d just attended back then, which also featured David Meerman Scott and Michael Port. They discussed the concept of content marketing.
Steve Friar, on Tue, Aug 04, 2015 @ 12:09 PM
Do you sometimes wonder if there’s any other marketing besides content marketing? In 2008, Seth Godin said it’s the only marketing left. In 2014, a post on Forbes’ web site included a statement saying that “by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy.” And according to CMI’s 2013 benchmark study, 91% of B2B marketers are using content marketing.