Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Steve Friar

Steve Friar

Steve is President and founder of OnFulfillment.

Recent Posts by Steve Friar:

Better Together: MRC + Fulfillment for Better Event Management

Like milk & cookies, like peanut butter and jelly, like green eggs & ham – somethings are just better together.  Combining your traditional print-on-demand marketing resource center (MRC) with the capability to warehouse and fulfill the physical materials needed for events is a no brainer. 

Photo by Fischer Twins on Unsplash

Your team's event managers or field marketers typically manage multiple events – trade shows, road shows, forums, customer meetings, seminars – all at the same time. Making sure that all event materials like printed pieces, booth materials, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: make sure your Marketing Resource Center can manage both your digital and physical marketing assets. 

Topics: tradeshow tips event marketing

Direct Mail Best Practices Part 7 - Tracking Your Campaign

Today’s post is the final one in our series on Direct Mail Best Practices. Hopefully, you’ve been following along all these weeks! So far in this series, we’ve covered the list, the message, the creative, the Call to Action (CTA), the printing/mailing, and the integration. That brings us to a very important element that all marketers care about: the tracking.

Topics: direct mail print marketing

Direct Mail Best Practices Part 6 - Integrating Your Campaign

Marketers have their hands full with every direct mail campaign. We sympathize. We’ve been blogging about Direct Mail Best Practices for a while, since these projects are complex. Hopefully, you’ve caught them all!

Topics: direct mail print marketing

Direct Mail Best Practices Part 5 – the Printing!

When you're crafting a direct mail campaign, a mega-consideration has to be (what else?!) the printing itself. This post is part of our Direct Mail Best Practices series. Do check out our previous blogs to get you set up and ready to go with a new campaign.

Topics: direct mail print marketing

Direct Mail Best Practices Part 4 - The Call to Action

Here's another key element in your direct mail campaign: The Call to Action, or CTA. This is what we're covering in the 4th part of our series on Direct Mail Best Practices. Ahead of it came The List, The Message, and The Creative. Whatever you do, don't forget about the Call to Action.

Topics: direct mail print marketing

Direct Mail Best Practices Part 3 - The Creative

Here’s the third post in our series on Direct Mail Best Practices. We’ve covered The List and The Message so far. Now, let’s talk about The Creative. Whatever shape your direct mail campaign takes, if it isn’t eye catching, you’ve wasted the entire effort.

Topics: direct mail print marketing

Direct Mail Best Practices Part 2 – Create a Compelling Message

This is the second post in our series on Direct Mail Best Practices. It’s such an important topic that we decided to cover it in a series of posts rather then one big one. This post focuses on the “meat” of your direct mail campaign: the message.

Topics: direct mail print marketing

Direct Mail Best Practices Part 1 – Start with the List

You come across lots of blog posts that encompass a whole lot of individual “must-dos” for the perfect direct mail campaign. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks.

Topics: direct mail print marketing

Finding the Winning Promo Item for Your Next Trade Show

When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.

Topics: event marketing tradeshow tips promo items

Creating Your Event Collateral Shouldn’t Be Like Wrestling an Alligator

When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?

Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?

At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

If you’ve answered, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.

Topics: event marketing marketing portal tradeshow tips