Steve Friar, on Mon, Dec 29, 2014 @ 09:30 AM
If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.
Steve Friar, on Fri, Dec 19, 2014 @ 03:09 PM
For whatever reason, printers seem to get blamed for all kinds of printing bloopers. We’re all familiar with the phrase “printing mistake” or “printer’s error” in news stories about embarrassing or expensive printed mistakes. It somehow always boils down to the printer, regardless of who else might have handled the job.
Steve Friar, on Mon, Dec 01, 2014 @ 01:17 PM
If you’re in the business of selling software or hardware, you’re also in the business of training. You probably have a considerable amount of training materials, which may be printed materials or electronic documents – or both.
Whatever format they take, training organizations need a system for managing and distributing training materials quickly, securely, and cost effectively. This is especially challenging if you have voucher programs, which offer prepaid classes or certification exams via redemption of a code.
