1. Print gets delivered where you want.
Everyone has a mailing address. Whether your target list is for current customers only, or for warm prospects, or you’re purchasing or renting a new list, you know where your printed pieces are going. The mail has to be delivered. Compare that with an email campaign. No matter how clever the content, how valuable the offer, how cool the HTML design, your email to prospects has a good chance of being caught in a spam filter, deleted or just overlooked.