Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

Direct Mail Best Practices Part 1 – Start with the List

You come across lots of blog posts that encompass a whole lot of individual “must-dos” for the perfect direct mail campaign. We thought we’d tackle the most important best practices of direct mail one at a time in a series over the next several weeks.

Topics: direct mail print marketing

Finding the Winning Promo Item for Your Next Trade Show

When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.

Topics: tradeshow tips event marketing promo items

Creating Your Event Collateral Shouldn’t Be Like Wrestling an Alligator

When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?

Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?

At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

If you’ve answered, “Yes!” to any of these questions, it’s time to get control over your firm’s event materials.

Topics: tradeshow tips marketing portal event marketing

Do You Need a Courseware Management Program? Take the Quiz!

If you’re a growing technology company, you likely have a growing and robust Education Services business. As you are generating training revenue, you also need to control your training costs. Managing and distributing all of your training materials (digital and printed) requires a system, allowing you to deliver training courseware accurately, quickly and cost effectively.

Topics: global training fulfillment courseware

Two Ways Global Training Teams Can Cut Costs

As we head into the new year, it may be the right time for you to review the cost of printing and shipping your global training materials.

Topics: global training fulfillment courseware education services training materials

What's New at OnFulfillment

OnFulfillment has moved to new offices after 12 years on Filbert Street in Newark. The move is reflective of the constant changes at OnFulfillment and the world. Twelve years ago, we were 10% office and 90% warehouse, print and fulfillment. We are now 40% office and 60% warehouse. We are still in the same business we have been in for 18 years, we deliver and manage content for companies. It has just moved more and more to digital.

Topics: OnFulfillment news

Why Training Teams Need Print-on-Demand (POD)

Please tell us your Education Services organization isn’t wasting time shopping for commercial printers every time they need to print courseware. That practice went out with the Rolodex.

The last thing your training team needs is to stress about producing courseware. These critical printed pieces must be produced and delivered efficiently, customized as needed, and free of mistakes.

The solution lies within your courseware web portal – as long as it offers print-on-demand (POD) functionality.

Topics: print on demand global training fulfillment courseware training materials

8 Things to Consider When Evaluating Courseware Management Programs

As your company grows, the education services your company offers has to grow along with it.  As you add more training courses in more global locations, in different languages, and with multiple authorized training partners, you’re going to need a system to manage courseware for you.

Courseware management programs help companies manage and distribute their printed courseware and ebooks quickly, securely, and cost effectively.

As you envision a perfect system for storing and managing your courseware, these 8 key points should be kept in mind:

Topics: global training fulfillment courseware

Marketing Portal Requirements Checklist

Sure, it can be overwhelming to consider all of the options when you’re shopping for a marketing portal. The terminology is inconsistent from company to company, making it more difficult to figure out what a particular portal solution will provide.

So we thought it made sense to create this checklist for key features and functionality of a sophisticated marketing portal. And while you may not need every feature right away, it’s wise to know what the possibilities are. When the day comes that you need every feature, the portal you invest in should be able to handle it.

Topics: marketing portal digital asset management

Medical Device Marketing Just Got WAY Easier

A common challenge among medical device manufacturers who sell products to channels such as physician networks is how to market their products effectively. Typically, a manufacturer’s sales rep trains physicians on proper use of a device so that they can market it to their patients.

Topics: marketing portal channel marketing